Privacy Policy
1. Introduction
Welcome to APEX Premium Collection (“APEX”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and share information about you when you visit our store at any of our domains or make a purchase from us.
2. Information We Collect
When you visit our store or make a purchase, we may collect the following information:
∙ Personal identification information — name, email address, phone number, billing and shipping address
∙ Payment information — credit/debit card details (processed securely via Shopify Payments — we never store your full card details)
∙ Order information — products purchased, order history, transaction data
∙ Device and usage information — IP address, browser type, pages visited, time spent on site, referring URLs
∙ Communications — any messages you send us via email, chat, or contact forms
3. How We Use Your Information
3. How We Use Your Information
We use your information to:
∙ Process and fulfil your orders
∙ Send order confirmations, shipping updates and delivery notifications
∙ Respond to your questions and provide customer support
∙ Send marketing emails and promotional offers (only if you have opted in)
∙ Improve our website, products and services
∙ Comply with legal obligations
∙ Detect and prevent fraud
4. Sharing Your Information
We do not sell your personal data. We may share your information with trusted third parties only where necessary:
∙ Shopify — our ecommerce platform (see Shopify’s Privacy Policy at shopify.com/legal/privacy)
∙ Payment processors — Shopify Payments, Stripe, PayPal to process transactions securely
∙ Shipping partners — Royal Mail, DHL, DPD, and other couriers to deliver your orders
∙ Marketing tools — Klaviyo (email marketing), Meta, Google, TikTok (advertising), only with your consent
∙ Analytics — Google Analytics to understand how our store is used
∙ Legal authorities — if required by law or to protect our rights
5. International Shipping & Data Transfers
APEX ships to 195 countries worldwide. If you are ordering from outside the United Kingdom, your personal data may be transferred to and processed in the UK or other countries. We ensure appropriate safeguards are in place in compliance with applicable data protection laws.
APEX ships to 195 countries worldwide. If you are ordering from outside the United Kingdom, your personal data may be transferred to and processed in the UK or other countries. We ensure appropriate safeguards are in place in compliance with applicable data protection laws.
6. Cookies
Our store uses cookies to:
∙ Keep items in your shopping cart
∙ Remember your preferences and login status
∙ Analyse site traffic and usage
∙ Deliver personalised advertisements
You can control cookies through your browser settings. Disabling cookies may affect some features of our store.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
∙ Access — request a copy of the data we hold about you
∙ Correction — request we correct inaccurate data
∙ Deletion — request we delete your personal data (“right to be forgotten”)
∙ Opt-out — unsubscribe from marketing emails at any time via the unsubscribe link
∙ Portability — request your data in a portable format
∙ Objection — object to certain types of processing
To exercise any of these rights, contact us at the email below.
8. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for tax and accounting purposes.
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for tax and accounting purposes.
9. Children’s Privacy
Our store is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us and we will delete it.
Our store is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us and we will delete it.
10. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. All payment data is encrypted using SSL technology and processed by PCI-compliant payment processors.
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. All payment data is encrypted using SSL technology and processed by PCI-compliant payment processors.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
APEX Premium Collection
Email: privacy@apexcollection.co.uk
Website: apexcollection.co.uk
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
APEX Premium Collection
Email: privacy@apexcollection.co.uk
Website: apexcollection.co.uk